Currently the Floral Designer at Up The Creek Farms in Grant, FL. Previously worked as a Digital Producer & Fashion Editor in New York, NY.
Creative Designer with 4 years in the event industry, including event/floral design, social media/marketing & installs
Creative Content Strategist & Editor with a demonstrated 10+ year history working in the fashion, publishing & digital industries
Expertise in visual and written communication, content planning, editorial, brand management, social and online media
Adept at translating consumer trends as they relate to story ideation, styling and marketing
WORKING KNOWLEDGE: | Wordpress | Adobe Creative Suite | SEO | Google Analytics
SPECIALTIES: Social Media | Design + Visuals | Market Research | Floral Design | Editorial + Styling
Up The Creek Farms
Floral Designer/Design Lead
April 2023 - Current
Conceptualize, design, and execute custom events, outlining floral and decor for clients
Consult with clients to determine floral budget and specifications to create customized design proposals
Collaborate with the planning team to execute the setup and installation of all floral including centerpieces, arbors, hanging arrangements, personals, and various floral upgrades etc.
Oversee event layouts & design details to ensure floral & decor align with client’s vision
Process incoming flowers, prep containers/vases and manage floral supply inventory
Up The Creek Farms
Marketing Manager
Jan. 2020 - April 2023
Responsible for developing and executing the venue’s digital marketing and online management strategies
Manage website and social media efforts
Design all marketing collateral and creative for print & digital assets
Create & design all signs for events
Oversee website and all social media channels for sister company Crystal & Crates, and assist with inventory management
Help with event set up and prep as needed
Google (Tailor App)
Stylist
Feb. 2018 - May 2019
Personal Stylist for Tailor App, a digital project from Google's startup incubator, Area 120
Consulted with users online to provide shopping/styling advice, image consulting and closet curation
Leveraged my market knowledge to advise a broad range of user preferences and specifications across all categories
New York Magazine
Freelance Lead Digital Producer
Mar. 2017 - Oct. 2018
Produced fashion week content for NYMAG.com's fashion vertical, The Cut, for all runway seasons
Selected photos, identified trends and built runway slideshows and live streams
Created Pinterest boards for social media team
Edited and produced fashion reviews for critic Cathy Horyn
Managed photo department and team of interns while working closely with IMAXtree office
New York Magazine
Freelance Digital Editor
April 2018 - June 2018
Assisted Digital Deputy Managing Editor in editing migrated content for new CMS
Updated metadata for stories and features for SEO optimization
Worked with development team to find and track web issues for migrated content
Edited and optimized features, video embeds and photos for NYMAG.com's vertical launch, Vulture Comedy
Attire
Freelance Social Media Manager
Nov. 2016 - May 2018
Created and managed content for Instagram that aligned with brand aesthetic and vision
Executed lnstagram growth strategy based on audience and content insights, increasing followers by 5k
Found relevant retailers to pitch for store partnerships & curated products for shopping feed
POPSUGAR
Freelance Asst. Stylist
May 2017 - Dec. 2017
Collaborated with branded content and fashion departments to produce native styling stories that resonated with a millennial audience and met advertiser goals
Handled market work and store pulls
Took direction from Styling Director, working closely on set with marketing and photography to elevate the needs of the studio team
Clients Included: Levi's, Uniqlo, Nordstrom, ASOS, H&M, Flonase
Ann Taylor
Freelance Asst. Stylist
Aug. 2017 - Nov. 2017
Assisted in styling for various teams across all Ann Inc. brands including client experience, e-commerce, catalog and retail
New York Magazine
Freelance Asst. Photo Producer
Sept. 2016 - Mar. 2017
Edited runway images for NYMAG.com's daily fashion week coverage
Selected and tagged images to build photo galleries, working offsite with IMAXtree photo team
STYLIGHT
Senior Fashion Editor
Dec. 2015 - July 2016
Executed and conceptualized Stylight.com's U.S. content launch for all verticals
Edited images, handled photo research and managed/produced all digital content
Curated products for homepage, features and targeted email campaigns
Collaborated with UX & UI teams to improve overall CMS and user experience in U.S. market
Worked with Business Dev. team to ensure credit placements and content aligned with key partner stores
STYLIGHT
Fashion Editor
May 2015 - Dec. 2015
Managed editorial team to meet quarterly KPl's and edited/produced SEO-driven shopping stories
Worked with SEO team to increase U.S. site traffic using SEO tactics to help with domain ranking
Collaborated with PR Manager to execute communication plans (pitch angles, market news, branded content campaigns)
InStyle
Fashion Assistant
Nov. 2010 - Feb. 2015
Fashion editor for monthly Deals & Steals pages, covering contemporary market
Supported Senior Market Editor and Style Editor in market work for luxury designers, denim, swim, lingerie and athletic wear
Responsible for seasonal trend/runway photo research
Pitched and wrote shopping stories for lnstyle.com
Handled market work for Digital and PR depts, including video, lnstagram, TV segments and red carpet events
Managed schedules, expenses, travel and all administrative duties for Senior Market Editor and Style Editor
Styling Assistant
Freelance
May 2010 - Sept. 2010
Assisted on set and in shoot prep obtaining props, styling, steaming, pinning etc.
Handled sample trafficking and closet organization
Clients Included: Details, Esquire, Esquire UK, Elle UK, Bravo TV's The Fashion Show
Opening Ceremony
Retail Associate
May 2009 – Mar 2010
Provided exceptional customer service to a range of customers including celebrity clients.
Merchandised visual displays and demonstrated how new product can be styled with existing collections and previous purchases
Performed due diligence to develop an intimate knowledge of new store merchandise and online inventory
Communicated with Operations Director and Founder regarding reporting and accurately managing inventory and floor maintenance needs
Internships
Jan 2010 – Sept 2010 | Details, Fashion Intern
July 2009 – Sept 2010 | Esquire, Fashion Intern
May 2008 – Aug 2008 | Vogue, Accessories Intern
May 2008 – Aug 2008 | Maxim, Fashion Intern
May 2007 – Mar 2008 | Williamson PR, NY Fashion Week Production & PR Intern
May 2007 – Aug 2007 | Streeters NY, Creative Mgmt. Intern
May 2006 – Aug 2006 | Authentec, HR Intern